Post by account_disabled on Apr 30, 2024 4:22:37 GMT 1
In both comedy and advertising, it is easy to repeat stereotypes, clichés and common places. Doing this perhaps generates humorous or even popular campaigns, but rarely memorable ones. The success that Dove has had with her “Real Beauty” shows that when things are seen from another perspective is when the public shows greater enthusiasm.
Although Dove's proposal is not perfect , it set Nepal WhatsApp Number List a standard for talking about women's issues in an innovative way that is closer to their daily lives. Other successful proposals, such as Like a Girl (Like a girl, in Spanish) by Always, are clear heirs of this trend that we now call empowerment marketing .
After the great positive response to her first spot using the song Como Niña , Always has just released a second video, on the occasion of International Women's Day. This is based on research done in the United States, one before the broadcast of the first Like a Girl and one after. According to the results, only 19% of the women surveyed had a positive association with the phrase “like a girl.” After watching the video, 76% of the girls surveyed agreed that they would never see the phrase “like a girl” as an insult again. . Additionally, 2 in 3 men say they would stop or think twice before using the phrase as an insult.
It would take a few years to see if this impact will be permanent, but it cannot be denied that with Como Niña, Always achieved something unusual in the world of advertising. Here is the second video, in which girls from different parts of the world participate.
![](https://zh-cn.culeads.com/wp-content/uploads/2024/04/Untitled.png)
But while one brand of feminine pads challenges stereotypes about what it means to be a woman, another reproduces them in the name of humor. A new campaign from Kotex Argentina that has comedian Fer Metilli as the protagonist, invites you to "laugh at the old rules", but what it does is only perpetuate them, by talking about how sensitive, manipulative and not very rational women are, especially when we menstruate.
It is not that menstruation is a topic beyond jokes, but it is dangerous to stay with preconceived ideas that often greatly affect women's daily lives. After all, it is very common to receive comments like "is he in his day?" when a woman is perceived to be acting irrationally or sentimentally.