Post by account_disabled on Mar 4, 2024 7:44:10 GMT 1
How to achieve success in the fashion world Combination between creative logic and economic logic Fashion Digital Day and fashion strategies Customer interface priorities 1. Whatsapp 2. Instagram 3. E-commerce Digital journey Fashion Digital Day and U.Mode 1. Collecting feedback 2. Immersion in technology 3. Cycle management software Advantages of U.Mode 1. Control the Status of each product 2. Online and standardized technical sheet 3. Trending information E-commerce golden rule What's next in the fashion world: Share UMODE BLOG Find out what happened at Fashion Digital Day 03/16/2021 6min reading PERFORMANCE On February 24th, ESPM held Fashion Digital Day , a virtual fashion event promoted by the Master in Fashion Digital Business , the first postgraduate course in digital fashion in Brazil. The fashion event was completely free and served to debate how the pandemic accelerated digital transformation in the fashion industry and the best paths forward. According to the course coordinator, Katherine Braun, there are companies that use technology to their advantage in the fashion market and others that need to start doing this. Find out what happened at Fashion Digital Day | Image: FreePik With the aim of helping those who need to digitize their businesses and those who are already aligned with the new developments, the fashion event provided an overview of the market and gave valuable tips to the participants. Want to know more? So keep reading to check out what happened on Fashion Digital Day. What happened at Fashion Digital Day At the fashion event, Daniela Penteado, account development manager at Worth Global Style Network , discussed fashion consumer trends and the relationship between brands and consumers.
In addition, other guests discussed topics such as trends Colombia Mobile Number List in digital fashion content, crisis management strategies, digital wholesale operations, strategy challenges and opportunities, B2B and B2C relationships and much more. How to achieve success in the fashion world Every fashion professional dreams of success in the field, but this is not an easy task. It takes several actions to reach the top. The point is that not all of these actions are intuitive and, therefore, Fashion Digital Day gave some tips on how to achieve the desired success. The main one was the combination between creative logic and economic logic. Combination between creative logic and economic logic Guests at the fashion event highlighted that reconciling the two requirements is a fundamental point on the journey to success. To achieve this, it is necessary to define a permanent renewal of seasonal collections without disrespecting the permanent stylistic identity. On the economic side, it is important to be aware of sociocultural trends, market and previous season analyses, models, merchandising and architecture of the business offering system. Fashion Digital Day and fashion strategies Those who participated in Fashion Digital Day were also able to learn the main strategies that entrepreneurs plan to adopt on an economic level to avoid excess inventory.
The main measure is to reduce the number of SKUs (stock keeping units). Among people, 61% of responses point to this as the first measure. Soon after comes the analysis of customer perception, implementation of a faster supply network and review of the variety of the structure. In addition to these points, experts also point out the importance of implementing advanced analysis, reducing production time, adopting variety in seasonal collections and reducing the number of collections. Source: BOF Customer interface priorities Selling more requires good communication with the customer. To do this, you need to know the best way to approach him, as even the best messages can become ineffective if spread through the wrong medium. Thus, Fashion Digital Day indicated the three current means of communication most suitable for reaching customers. 1. Whatsapp As 98% of the economically active age population has access to the instant messaging application, it becomes an excellent means of communication. 2. Instagram Pointed out as the best means for promoting services and products. It is worth remembering that to use the network efficiently, you need to pay attention to the visual aesthetics of the feed. 3. E-commerce After reaching the customer's attention, it's time to convert all your efforts into sales and e-commerce is the ideal place for this. Digital journey Pconegro, an expert in digital retail, took the opportunity to remember the importance of the digital journey.