Post by account_disabled on Feb 28, 2024 5:44:22 GMT 1
That WhatsApp is the most popular messaging app in the world is quite clear. But its business version, WhatsApp Business, can even be useful for the day-to-day lives of businesses that seek closer contact with customers and prospects. For companies with a strong digital presence, this app has been used to better serve and carry out new business efficiently to bring increasingly consistent results. There are many benefits to using it in your business. We've listed 3 of the main ones to explain how WhatsApp Business can transform your business, whatever its size . Follow the reading. 1. Improves service Let's repeat and emphasize : it greatly improves service. The organization of the application, with all its features, is designed to give entrepreneurs better conditions to talk to customers and present their business. A salesperson, for example , can receive dozens of simultaneous contacts, but with easy and agile commands he can forward each of them with one or a few clicks. Or even automatically, for those more frequent demands outside of opening hours. Without well programmed , no customer is left waiting long periods without information. It’s the first step to speeding up service and increasing conversions.
Digital Marketing in 2021 Download your exclusive Qatar Mobile Number List content now! Enter your data in the fields and click the button to receive the most current digital marketing practices. Name * Email * +55 Company * Office * I want my content! should_not_change 2. Display products and services WhatsApp Business can act as a great showcase for products and services. Far beyond messages, using the app can make information about products and services circulate more efficiently . The two features below are fundamental to this. Status: is the app's version of stories and serves as a channel to publish photos and videos, being commonly used for announcements and offers. This functionality streamlines the use of the application, making customers navigate through this virtual part of the business. Catalog: works like a store shelf, displaying images of products and all the information customers need. It's easy to create and even easier to share with contacts. This high exposure benefits businesses and helps customers become more aware of products through better-crafted information. 3. Supports digital actions An important factor of WhatsApp Business is the possibility of integrating it into the company's digital strategies . The application does not need to be just a messenger, it can also be another platform to flow digital marketing tactics.
It allows the creation of short links that can be used on websites, social media and other platforms to send a qualified lead directly to the service, also increasing traffic on platforms. The application generates shipping, delivery, opening and reading reports . With this data, it is possible to have a panoramic view of services and cross-reference the information with other information to further refine service and sales tactics. An example of versatility is the integration of WhatsApp Business with RD Station , one of the most used automation flow platforms in the Brazilian market. The connection of the two applications allows, for example, email marketing campaigns and landing page access to generate qualified leads and direct them directly to sellers' WhatsApp Business. Conclusion We have already introduced WhatsApp Business in this article here on the Blog. You can read it again to complement your knowledge about the app. It is important to know that applications and platforms offer good functionalities, but it is their strategic use combined with digital marketing actions that make them excellent tools for a business.