Post by account_disabled on Feb 3, 2024 4:46:40 GMT 1
As seen in our previous article , the automobile consumer journey has become largely digitalized. From now on, most of the thinking before purchasing a new or used vehicle takes place on the internet within a more or less complex consumer journey. It therefore seems logical as an automobile distributor to question the levers to activate to boost dealership traffic. Summary: 1. Optimize the basics 2. Google Adwords or Google Ads – Search 3. Meta Ads: Facebook & Instagram 4. Max Performance: Conversions, notoriety & Artificial Intelligence. 5. Levers to avoid Start by optimizing the basics: E-reputation, Landing pages & Tracking Before considering investing in digital advertising, we recommend that you refine these points:
Improve your E-reputation on Google My Business: the VN buyer at the end of their reflection very often carries out a search like “[model name] near me” or “[brand] dealership [city of residence]”, and it is your WhatsApp Number List Google My Business page that the latter will see. It is of course necessary to optimize your listing to make it an attractive showcase ( see our article ) but the most important criterion within this support is the number of stars on your listing. The chances that your future customer will change their mind at the sight of an average or mediocre e-reputation are very high. So, it would be a shame to invest in advertising when your profile scares away your prospects. Aim for a higher rating than your competitors and a significant volume of reviews to legitimize your rating. Optimize your landing pages: the quality of your landing page defines your conversion rate.
The higher the latter, the more profitable your campaign will be. The conversion rates of visitors into prospects can vary depending on the levers used. Typically, expect a higher conversion rate from Google Adwords or your organic traffic than from your social networks (organic & sponsored). A good landing page for generating dealership leads generally respects the following rules: – One page per model or range. – Attractive visuals of the vehicle(s). – Offers clearly highlighted. – Technical characteristics and point of differentiation clearly highlighted. – Several calls-to-action (calls, form) present several times within the page. – Fast loading time. Set up a measurement system .
Improve your E-reputation on Google My Business: the VN buyer at the end of their reflection very often carries out a search like “[model name] near me” or “[brand] dealership [city of residence]”, and it is your WhatsApp Number List Google My Business page that the latter will see. It is of course necessary to optimize your listing to make it an attractive showcase ( see our article ) but the most important criterion within this support is the number of stars on your listing. The chances that your future customer will change their mind at the sight of an average or mediocre e-reputation are very high. So, it would be a shame to invest in advertising when your profile scares away your prospects. Aim for a higher rating than your competitors and a significant volume of reviews to legitimize your rating. Optimize your landing pages: the quality of your landing page defines your conversion rate.
The higher the latter, the more profitable your campaign will be. The conversion rates of visitors into prospects can vary depending on the levers used. Typically, expect a higher conversion rate from Google Adwords or your organic traffic than from your social networks (organic & sponsored). A good landing page for generating dealership leads generally respects the following rules: – One page per model or range. – Attractive visuals of the vehicle(s). – Offers clearly highlighted. – Technical characteristics and point of differentiation clearly highlighted. – Several calls-to-action (calls, form) present several times within the page. – Fast loading time. Set up a measurement system .